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Raising Sand raising the bottom line...



http://www.boston.com/ae/music/articles/2009/02/11/grammys_ease_way_for_mass_label/

But when Virant and label founders Marian Leighton-Levy, Ken Irwin, and Bill Nowlin returned from Los Angeles, where they celebrated into Monday morning, they faced the same challenges as do every record company executive.

Even Plant seemed to understand, praising Rounder from the Staples Center stage as "an independent label working against all sorts of stuff, which is terrible, but thank you."

Last year, Rounder cut its staff from more than 100 employees to roughly 75, and at the time Nowlin (a Tufts grad like Irwin) admitted uncertainty about the label's long-term future. "Keeping the record company alive is the main goal," he said.

The remarkable success of "Raising Sand" should go a long way in doing that. Immediately after the awards, it flew to the top of the Amazon music rankings as well as several digital download sites. So far it's sold over a million copies in the United States and another million worldwide.

"There's no question that it will be just a tremendous boon," Leighton-Levy said from Los Angeles on Monday. "It means a great deal at this point in time to have a nice bounce like that come right back to the bottom line."