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Raising Sand raising the bottom line...
- Subject: Raising Sand raising the bottom line...
- From: Nech <tytlane@xxxxxxxxxxxx>
- Date: Wed, 11 Feb 2009 10:09:54 -0500
http://www.boston.com/ae/music/articles/2009/02/11/grammys_ease_way_for_mass_label/
But when Virant and label founders Marian Leighton-Levy, Ken Irwin,
and Bill Nowlin returned from Los Angeles, where they celebrated into
Monday morning, they faced the same challenges as do every record
company executive.
Even Plant seemed to understand, praising Rounder from the Staples
Center stage as "an independent label working against all sorts of
stuff, which is terrible, but thank you."
Last year, Rounder cut its staff from more than 100 employees to
roughly 75, and at the time Nowlin (a Tufts grad like Irwin) admitted
uncertainty about the label's long-term future. "Keeping the record
company alive is the main goal," he said.
The remarkable success of "Raising Sand" should go a long way in doing
that. Immediately after the awards, it flew to the top of the Amazon
music rankings as well as several digital download sites. So far it's
sold over a million copies in the United States and another million
worldwide.
"There's no question that it will be just a tremendous boon,"
Leighton-Levy said from Los Angeles on Monday. "It means a great deal
at this point in time to have a nice bounce like that come right back
to the bottom line."