Re: Zooma Radio Play

["J.R. Sroufe" <captaingonzo@xxxxxxxxxxxxx>]

nech asks:

> As usual the local NY radio dosen't seem to even know that Zooma is
> coming out. 

This doesn't surprise me at all. The stations here in Kentucky 
wouldn't have a clue either. If they *had* heard of 'Zooma', they 
would probably think it was some kind of album having to do with 
NASCAR or something. 

> After listening around the dial this weekend and this
> morning and not hearing boo, I decided to call in to one of the stations
> (WXRK,  Howard Stern's haunt) and tried to put in a request for any
> track off the album and they didn't even have it...so they said.I
> thought the 4trak promo would've gone out to these folks.

Being the largely instrumental album that 'Zooma' is, don't hold 
your breath waiting for *any* kind of airplay on radio. instrumental 
music just isn't what appeals to the majority of radio listeners 
these days. Commercial appeal is what radio stations look for. 
They want something that's catchy enough to keep listeners tuned 
in long enough to hear their sponsors' ads. 
Radio is all about money, not at all about music these days. 

Demographics are the key to getting music listened to. 
Take the recent influx of what I'll call "Taco Pop". 
It's a known fact that the hispanic population is soon going to be 
the biggest minority in the USA. So record companies are gonna 
jump on the bandwagon and milk it for all it's worth. 
  
Ricky Martin, Enrique Iglasias, Jennifer Lopez and the like are 
what's being thrown out to the public right now. Of course, "artists" 
like this are as disposable as beans (no pun intended), they aren't 
going to be around in 5 years. They just take up space until the 
"Next Big Thing" comes down the pipe.

Hollywood is the same way with their current rash of "teenybopper" 
movies. It's just demographics, friends.

Instrumental music tends to make listeners wander the dial looking 
for something they can recognize. So, as far as the promo going 
out to stations, I'm sure that JPJ's management figured that it 
wasn't worth the waste to send out promos that would never get 
played in the first place. 

> So what's it like in other parts of the globe? 

Probably not extraordinarily different. 

> Anyone hearing our boy on
> the airwaves yet?

The deafening silence tells all...

J.R.